Apex Legends had an impressive launch. The game produced by Respawn Entertainment and published by EA Games became quite popular in few days after its release. In the first week, the title attracted more than 25 million players worldwide. During the month of February, Apex Legends had a peak of 670 thousand spectators in the Twitch, beating the competitor Fortnite.
The sudden success of the game, indicated that the reign of Fortnite in the Battle Royale genre is about to come to an end. The following month, Respawn also launched a battle pass for the game. However, three months after its release, the popularity of Apex Legends began to decline. Previously successful on Twitch TV , the game is now only the 10th most popular streaming platform. Here are some reasons that contributed to the fall of the title.
Lack of new content
One of the strengths of Fortnite is the number of new updates and changes that the game often receives. Apex Legends was expected to follow the same trend. But they did the complete opposites. After three months all Apex has to show is a new rifle and one new character, Octane. Apart from these nothing exciting has arrived besides bug fixes in the game.
In an official note, the executive producer Drew McCoy explained that they will introduce the new content with a fixed schedule. He clarified that Respawn Entertainment is a small studio that values the health of its employees. The studio;s long-term goal is to ensure Apex Legends always looks new and dynamic, with a focus on content quality rather than changing the game with each update.
Too many bans
Both EA and Respawn have worked closely to discourage cheaters and hackers. As a result, there was a great deal of player bans on all playable platforms. According to a developer note on Reddit, by the beginning of May more than 700,000 accounts have been banned from the game since its release. In addition, more than 300,000 attempts to create second accounts were blocked. Although we are glad that the platform is putting so much emphasis on the security of the title. At the same this number of suspensions is too high for a newly released game, which may had a negative impact on its popularity.
Shy presence in esports
When it was released, Apex Legends had expectations of its potential in the competitive scenario. The possibility of forming strategies and combining the ability of different legends could be a crucial element for it to be a success as an eSports title. However, The studio has yet to announce a competitive circuit for the title.
In February, there was the first official competition, the Twitch Rivals Apex Legends Challenge, with a prize of $ 200,000. Yet to date it has remained the only big competition. So Apex really needs to step up and organize some big competitions before they are overshadowed by the success of Fortnite World Cup.