On the 26th of September, Manchester City announced that they will be collaborating with FaZe clan which is one of the most popular esports organizations all over the world. There’s no question that this is a huge deal as we see two giants of different arenas teaming up to exploit the market.
Manchester City, the premier league champions of last year and one of the most aggressive and famous football clubs of the United Kingdom, have had their hand in the esports market for quite a while. They have their own professional esports player by the name of Shaun ‘Shellzz’ Springette, a Playstation 4 specialist who came 27th in terms of Global Series points on PS4 in 2019. He almost made it to the FIFA eWorld Cup Grand Finals that took place in August.
FaZe clan is a huge esports organization based out of North America. They have competitive players for almost all sorts of games such as Fortnite, Counter Strike, Call of Duty, PUBG, Rainbow Six and FIFA. When coming down to FIFA, FaZe clan has their own specialist on PS4 who goes by the name of FaZe Tass and finished 13th according to the amount of Global Series points. He went forward to play in the eWorld Cup Grand Finals and played amazingly but unfortunately got eliminated in the last 16 of that stage.
Manchester City has quite the base in the esports community. We have also seen a Fortnite gamer Nate Hill who has been seen several times wearing Manchester City colors when he has been streaming his Fortnite games on Twitch. He is a massive fan of the team and Pep Guardiola, the manager of the football club.
The collaboration has brought forward advancement in terms of events and people as there will be a training facility for the sharing of both teams which will be contributed by FaZe Tass and Shellzz. There will be a training area that will be available for team players from both organizations for football and esports, limited edition co-branded products, meet-ups, events, seminars and Youtube content.
“Esports is the world’s fastest growing spectator sport and this collaboration with FaZe Clan marks the start of an exciting new chapter in Manchester City’s esports journey,” said Nuria Tarre, chief marketing officer at City Football Group.
“We recognise that fans want to celebrate their love for football across many aspects of their lives, including fashion, music and gaming, to create a culture that goes beyond what happens on the pitch.
“We are looking forward to working with FaZe Clan to provide our fans with new and immersive ways to engage with the Club.”
The YouTube content made by both teams has been amazing as the video posted for the collaboration amassed 90,000 views for Manchester City while it was viewed 752,000 times for FaZe clan.
Manchester City has a staggering 7.1 million subscribers on Youtube which is more than Liverpool and United combined.
There are many more great things that are to come from this partnership which will facilitate both teams and mutually FaZe clan and Manchester City will make each other grow to new heights.